I have several plans to revitalize business at Lloyd center, some are longer term plans some are shorter term.
The first plan is to bring in new anchors. Several anchors include Goodwill, Nike, REI, Big 5, Ashley's Furnitures, Trader Joes, Best Buy as well as others. The third floor of the old Macy's building would be great for a Goodwill as the entrance directly to third floor roof parking on its eastside could be used for dropoffs. The emergency exit just to the east of the Macy's indoor entrance could be turned into a normal entrance allowing for good traffic flow from the roof top parking. The Goodwill on Broadway could move to this location and become a superstore, one of the biggest in the country. Portlander's love Goodwill so it should be a guaranteed success. Nike could open in several locations whether it’s the first or second of the old Macy's building or where JC Penneys or Nordstrom used to be. This would replace the old location on MLK which isn't the most shopper friendly street. Keeping entrances closed to the parking lots in the Macy's location can help control theft. REI could open where the old movie theatre was, the building size is about the same size as their Clackamas building. It is currently about three stories of empty space which is also similar to their other locations, where they like to have a more balcony style second floor that looks down on the first floor, with a high roof. Other possible anchors include Ashley's furniture or Mor furniture For Less, these could work on the 2nd floor of the old Nordstrom's building as it is a similar size to their normal location, and there is an entrance directly to the parking lots on the north side allowing furniture to be moved. Possibly a Michaels or Joanns could work too, or possibly a hardware store etc. On the top floor of the Nordstrom's building a Big 5 could open, once again it is similar to their normal store size with a sky bridge directly to roof parking to move heavier gear. A trader Joes could open where the old Marshalls was on its second floor, the space is about the same size as it's other branches. The escalators could simply be covered up by temporary walling in order to avoid unnecessary demolition. A Best Buy could potentially be in one of the old JC Penney floors. The overall goals is to have big anchors that bring customers in, the customers will then spill over into the other businesses. Having some of the anchors not be clothing oriented could help bring other types of customers to the mall that are more likely to shop in person.
The second plan is to begin focusing construction around Lloyd Center. There are many lots nearby that are empty, or have small insignificant structures that could be replaced by high rise apartments or commercial buildings. For example, Holladay park could be turned into several apartment buildings. With a large customer base conveniently located the likelihood of shoppers will naturally increase. Many people like to shop online for convenience, but if shopping is right around the corner the mall might become a more convenient option.
The third plan is to have local restaurants in the food court. Local restaurants will attract customers to the mall more, and trap them better if they're already there. Possibly using different contract types, such as a share of the profits instead of a fixed lease could possibly attract restaurants who are scared of the risk.
The fourth plan is to help revitalize the movie theatre. This plan could potentially be imitated by other theaters as well. The movie industry has been suffering, this probably has to do with competition from companies like Netflix which offer cheaper services. Lowering ticket prices is the obvious solution to bring customers back, but of course it is very risky for the movie industry. Movie theaters however do not have to depend on Hollywood to lower prices since they are just a go between. There are other options to attempt to boost revenue. One option is to play older movies that they can sell cheaper tickets for. They potentially could even have some sort of recommendation process where people vote on movies they want to see. Emails could be automatedly sent out to those people who voted for those movies so they know when they are playing. Another possible way to boost ticket sales is to have sports games broadcasted at the theaters, Blazers games for example could be popular on the big screen and an easy sell if tickets are cheap.
The fifth plan is to potentially build a bowling alley in the bottom floor of the Old Nordstrom building. This could be cool for shoppers to take a break and go bowling and not take to two trips to do it. I would hold off on building it until the rest of the mall has started to revitalize just because construction costs money.
The 6th final plan is to build a new on and off ramp south of the mall. There currently is an off ramp coming from the east, and on ramp going to the east, but none going to or coming from the west. This could help traffic flow to the lloyd area as well as the inner east better.